Curated by
VH.

The Brief

To create a self-directed editorial exploring reinvention, confidence, and identity through contemporary fashion imagery. This conceptual project was developed to experiment with styling, silhouette, and visual storytelling while expanding my creative direction portfolio.

My Approach

I developed the creative vision around contrast, combining dramatic silhouettes, structured styling, and expressive portraiture to create imagery that felt both editorial and cinematic. The focus was on creating fashion-forward visuals that communicated transformation and confidence.

My Role

• • Creative Direction
• • Concept Development
• • Styling Direction
• • Art Direction
• • Visual Storytelling
• • Image Selection

The Brief

To develop the launch campaign for Hajra & Co.'s inaugural Radha Collection, establishing the brand's visual identity while creating premium campaign imagery for web, social media, PR, and future marketing.

My Approach

I developed the creative concept around the intersection of heritage and modern luxury. Through minimalist styling, editorial portraiture, and intentional art direction, the campaign was designed to highlight the craftsmanship of the collection while establishing a timeless and recognizable visual identity for Hajra & Co.

My Role

• • Creative Direction
• • Campaign Concept Development
• • Art Direction
• • Styling Direction
• • Visual Storytelling
• • Image Selection